AI Guides › Step-by-step guides
By Nigel Guy · 7 min read
Most people who worry about what Google does with their inbox untick one box in Gmail's settings, feel reassured and move on. The trouble is that Gmail's data controls are split across three separate places, and the one you find first only covers part of it. The other two are a click further away and look like they belong to another product, so they rarely get checked. The result is that you think you have made a choice when you have made a third of one.
The rule: check all three places in one sitting, write down what you chose, and only then decide what to switch back on.
| What you need | Notes |
|---|---|
| A computer with Gmail open in a browser | The phone route works too (Step 4), but the computer shows every option on one screen |
| Ten minutes | Most of that is reading the descriptions, not clicking |
| Your account type | Personal Gmail (ends in @gmail.com) or a work/school account run by an organisation. Work accounts may have options locked by an administrator |
| Cost | Free. None of these settings require a paid plan |
One thing to know before you touch anything: in the UK, the European Economic Area, Switzerland and Japan, Google's help centre says smart feature settings are off by default. If you are in the UK and have never seen a prompt about them, they may already be off. If you ever clicked "turn on" in a pop-up, they are not. Do not assume either way; look.
This is the switch most people find. It controls whether Google uses your Gmail, Chat and Meet content to run personalised features inside those three apps.
What you lose when it is off, according to Google's help page: automatic sorting of mail into categories, Smart Compose (suggested text as you type), Smart Reply (the one-tap reply chips) and summary cards for things like trips and parcels.
Directly below, on the same General tab, sits a second section that most people scroll past because it opens a separate panel.
These two are independent of each other and of Step 1. You can have Gmail's own smart features on and both of these off, or any other mix. The same panel is reachable from Calendar, Drive, Chat and Meet settings, but it is one setting: change it once and it applies everywhere.
The third place is not in Gmail at all. If you use the Gemini app, it can be connected to Gmail so it can search and summarise your mail when you ask. That connection is controlled from Gemini, not from Gmail.
Two details from Google's Gemini privacy help page are worth knowing before you decide. First, with Keep activity off, Connected Apps are not available on gemini.google.com or iPhone, so switching Keep activity off also cuts the Gmail connection there. Second, even with Keep activity off, Google says chats are kept with your account for 72 hours and may still be seen by human reviewers for safety purposes. With it on, the default auto-delete period is 18 months, which you can change to 3 or 36 months, or to never.
If you never use Gemini, you can still check this page: it takes thirty seconds and confirms nothing is connected.
You can do Steps 1 and 2 from the Gmail app. The settings are tied to your account, not the device, so a change on your phone applies to your computer too, and the other way round. Google notes that a change made on a computer may not show in an out-of-date app until you update it.
iPhone or iPad:
Android:
Labels on Android shift between app versions. If you cannot find them, use the computer route; the result is identical.
Fill in this card once you are done, and keep it somewhere you will find in six months.
| Place | Setting | Your choice | Date checked |
|---|---|---|---|
| Gmail > See all settings > General | Smart features in Gmail, Chat and Meet | On / Off | |
| Manage Workspace smart feature settings | Smart features in Google Workspace | On / Off | |
| Manage Workspace smart feature settings | Smart features in other Google products | On / Off | |
| Gemini > Settings and help > Connected Apps | Gmail connected | On / Off | |
| myactivity.google.com/product/gemini | Keep activity | On / Off |
Then reload Gmail. If you turned Step 1 off, the category tabs and Smart Compose suggestions should be gone. If they are still there, you probably forgot Save changes.